Why Those Old Marketing Techniques Still Work Today



When it comes to marketing your business, you need to pull out all of the stops. While there are plenty of new and flashy marketing techniques, like email blasts and social media posts, the old methods still hold water and you should add them to your strategy. Origami Consulting shows you how to use old-school marketing to benefit your business.


Turning to Older Marketing Methods


If you have a business and you have tried every current marketing tactic mentioned on the latest blogs but you are still not gaining any traction in your demographic, then it might be time for a change. You need to keep your ear to the ground and anticipate this change before it starts to have an impact on your income. You can do that by looking at early signs that things are going south like a drop in revenue or reduced website visits. There may be many times in your career where you will need to make a change to focus on improving your anticipation skills.


If customers aren’t coming to your website or clicking on the links in our marketing emails then you may have to find a different way to get your company in the faces of your demographic. Direct mailing of postcards and fliers is a great way to place an advertisement in the customer’s mailbox and when they put these items on their refrigerator, their friends and family will see it and they may show interest in your company as well.


A good postcard or flier will show and describe your most prominent product and also mention your prices and contact info. Logaster notes that you can make a great impression by adding a catchy slogan. When it comes to creating these catchphrases, remember to keep it simple and add some humor if it makes sense for your business. If you are not good at humor then you can add some rhythm and rhyme to the words so people remember them.


It’s still a good idea to pair these old-school marketing strategies with newer methods. For example, email marketing is one of the most effective ways to connect with customers and promote your business. It allows you to reach a large audience with minimal effort, and it’s a great way to stay in touch with customers and build relationships.


Coupons


No matter what year it may be, customers still enjoy getting coupons and discounts. When offering discounts, make sure that you are being smart about how much you offer so customers don’t end up taking advantage and putting you in a poor financial situation. Beeketing points out that you have several options for your coupons, including offering a certain percentage off of a future purchase, offering a free gift with their next purchase, or offering a “buy one, get two” type deal.


When it comes to designing coupons and logos, you can use the many tools available online. If your business has an online presence and physical stores, then it is a good idea to combine new and old and send out your coupons via email and through the mail.


Billboards


As long as we still drive cars, billboards will continue to be a great way to market your business. If you have a visual product or a particularly catchy slogan then a billboard is a great way to get people to notice your business. Billboards can typically cost between $750 and $14,000 per month, so it is quite an investment. However, if you believe in your product then it is a good idea. Again, you can combine new and old by using a billboard to show your product and your website address so people can take a picture and visit your site later when they get home.


As you can see, just because some of these marketing methods were made in the past, it doesn’t mean that they should be forgotten. Consider all methods for your next advertising campaign and you could attract an all-new audience.


The services offered by Origami Consulting range from virtual assisting, social media management, web development, email marketing, coaching, content development, and copywriting. Connect with us today for more info!

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